Instagram is Changing the Game

"I tin mail service a painting and information technology will sell before the paint is dry," explains Ashley Longshore, who sells her eccentric pop fine art for upwards of $thirty,000 straight off of Instagram.

And, she's not the only one. Creative person Chris Austin enjoys "flash sales" of his latest work, getting emails from eager buyers inside minutes of posting on Instagram.

With these examples and more than in heed, information technology's safe to say Instagram has become the social media platform for artists. Information technology's launching careers, eliminating the need for big-name critics to call the shots, and helping artists connect with buyers across the globe willing to pay for their work.

So, how does an creative person turn their Instagram feed into another revenue stream?

It all comes down to getting more engaged followers. Because, the more pop your account is on Instagram, the more than in demand your fine art will exist. To assist you get started, check out vii things you tin can improve on your Instagram business relationship to attract more followers.

Mail service Loftier-Quality Images

You wouldn't dream of letting a piece out of your studio until you were satisfied with information technology, right? Well, you need that same attending to detail in your Instagram posts!

Your Instagram account is an extension of who you are both creatively and professionally. Blurry, poorly-lit images give off a bad creative vibe—pretty much maxim you don't understand design. And, who wants to buy art from an artist who doesn't sympathise, or at least care about, adept design?

A clean groundwork and natural light are always a good pick when it comes to capturing your artwork. Set up your art up by the nearest window, and retrieve to tap on your phone screen to focus!

Go along Branding on the Brain

Branding can be an elusive concept. But it basically ways posting images about different things, but using the same style (both in aesthetics and in writing) for each image. Why carp? It's really a magical thing! In an instant, followers will understand who you lot are and what your art is all well-nigh, even with their curt attention spans online.

Artist Sue Rapley has a beautiful account—light, colorful, natural, inviting. Buyers tin can instantly get a feel for her art and determine on the spot if they are interested in ownership. If they are, they can already tell she's a credible artist from her impressive feed, giving her an border up when it comes to collecting.

As far as branding your images goes, the possibilities are endless! Whether you apply a certain filter, hashtag, linguistic communication, etc., find and stick to a mode that represents you and your art so that your target customers are poised to buy.

Keep the Content Artistic

In 2014, artist Ross Symons defended his unabridged yr to origami, improving his arts and crafts and sharing it with the globe on Instagram. He folded and posted a different origami figure every twenty-four hour period, and in 18 months, he had increased his post-obit from just 120 to over 100,000. With White on Rice's strong brand and incredible content, Ross was able to quit his nine-to-5 job and use Instagram as a platform for his own business. Isn't that amazing?

This but goes to show, you can't underestimate the ability of posting really interesting content. When people are wowed by your piece of work on Instagram, they follow you lot, share it, and get others to follow you, as well. The door is and then opened for you lot to sell more art and hear about other profitable opportunities.

Create Captivating Captions

Hither's a moving picture of my fine art you know nothing about and here is the price—something seems a bit off about that sort of caption, doesn't it?

There's no hook. No pizzazz. No story! It may be an incredible piece at beginning look, but in that location'due south always more to it than meets the eye. Letting people in on your inspirations, procedure, and story behind the piece of work can be the tipping point for customers to click emotionally and pull out the checkbook.

Of form, you can acknowledge when something is still for sale, but be creative about it. Ending with, "Excited to encounter where this piece finds a home!" does the flim-flam without being too boring.

Perfect Your Hashtags

Hashtags are like maps in the state of Instagram. They make your posts discoverable for the people searching for art similar yours, making them 1 of the biggest and best ways to grow your fanbase.

Which hashtags reign supreme? Well, it takes a little excavation to find the answer.

Your first plan of action should be using the search characteristic in the app. After typing in keywords that chronicle to your art, other pop hashtags related to your search will pop upwards. Next, find artists who boast a big following and seem to accept a proficient handle on their hashtag game. Check out which ones they are using (and how many) and take notes.

Keep a listing of the best ones you've found that you can pull from for different posts. Just be sure to match hashtags with what is going on in your image. #inthestudio won't apply to every picture you post, and a mismatch can plow followers abroad.

Finally, do some testing of your own and track how many hashtags become y'all the most engagement. Take the fourth dimension to get hashtags down and you'll be on your style to more followers in no time.

Consummate Your Bio

While small, your bio should be not underestimated in its importance. It'southward the only identify where followers tin can click on a link, and the whole point of your account is to sell your work!

You lot can change out the link depending on what you want to characteristic, but a link to your website or Artwork Archive Public Contour Page is the perfect place to send fans who want to peruse and purchase more available art.

Paired with a short and sweet description dripping with personality, your Instagram business relationship will be ready to go.

Another things to keep in mind...

Post Regularly

Social media gurus at CoSchedule adamant that posting ane to ii times a day on Instagram is the sweet spot. But no matter how many times you mail service, go along it regular! You demand to stay fresh in people's minds, not forgotten.

Connect Often

It is a social networking app after all. Befriending other artists and influencers on Instagram who might someday share your work with their followers can open a lot of doors and help you gain followers of your own. Like other artists' and galleries' images, share helpful comments, and don't be afraid to connect your contact list.

Consider Sponsored Posts

Here'southward notwithstanding some other way to make money from your artist Instagram account that you might non have realized: when your post-obit becomes big plenty, companies might be willing to pay yous to promote their products in your posts.

Of course, you need to truly love and believe in the quality of that paintbrush, dirt, or watercolor paper, but it's a cracking way to rake in some extra coin for your Instagram efforts.

In the end…

The bigger the Instagram fan base, the more interested buyers volition be fighting over your art. Following these steps for getting more fine art fans on Instagram will help yous turn the social media app into something profitable for your art business organization.

Then when you start making sales, you lot can keep everything organized on Artwork Archive. Mark which pieces have been sold, generate invoices to go paid and track sales insights so your Instagram account stays profitable.

If you are not already using Artwork Archive, requite it a try with no commitments.